PHILIP B Icelandic Blonde Shampoo, Purple, Plum Extracts, 7.4 Fl Oz
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This shampoo did a great job of toning down the yellow tones in my platinum blonde dyed hair. Better than any product I have tried in the last 2 years, the only thing it is lacking is a nice scent. It doesn't smell bad at all, just not much of a scent. But overall, fantastic. I will continue to buy this product.
The bottle arrived cracked. I didn't discover this until several weeks after purchase (I was waiting until my different brand purple shampoo was out). It is now too late for an exchange. Additionally, this shampoo may not be good for those with curly hair as it strips a little too much moisture from the curls. Use sparingly. The conditioner alone is effective.
There are (much) less expensive options with similar or better results.