L’Oréal Paris Hair Care EverPure Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, 6.8 Fl. Oz – $6.72

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EverPure Purple Brass Toning Purple Shampoo with Hibiscus and Purple Dye neutralizes brassy yellow to orange tones while keeping your hair hydrated. The formula is designed to work on all blonde, bleached, highlighted brunettes and silver hair. 100% Sulfate Free, Paraben Free, No Harsh Salts and Vegan No animal derived ingredients or by-products. Formula not tested on animals.

User reviews

I was pleasantly surprised and impressed with this shampoo/conditioner on first use. My hair is platinum, very very cool blonde/white, and I've always had issues with salon blue shampoos turning my hair purple. This works just as well at reducing the yellow as salon brands, without dyeing my hair. I left the shampoo in for about 2 min and the conditioner at my roots for about 3, but immediately washing the conditioner from my ends which appear lighter (why they always dye purple). Excited to see continued results as I keep using this- I normally can't use blue shampoo for about a week trying to get the purple dye out of my hair.
I was brassy from the H20 in my home and completely got rid of the brass in one use. I am making this a weekly "treatment" to avoid future brass! Cost less than salon brands and does the same job! Smells good too. BRASS NO MORE;)
My natural hair has turned a white color due to age. Unfortunatelyit has a yellowish tin. I was hesitant to buy this because I was afraidof my hair turning purple. This cut down the yellow and I'm happy with it.

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